Categories
Sports

How is your product priced to consumers?

Summer 2022 SMT 225 Five Ps Paper Rubric
Each student must develop a marketing plan for a hypothetical sport-related product, service, or
event. This paper is due on Tuesday, August 2nd at 11:59 p.m. Your marketing plan should be
approximately 3-5 pages in length and cover our discussions of the five Ps. You should reference
existing marketing plans to support your marketing plan, with references for these sources. The
Five Ps paper will be graded according to the following elements:
Product (20 points): This section should contain a clear and concise descriiption of the product
and/or service that you are marketing. It is expected that you incorporate both the core product
and product extensions.
What are all of the main aspects of your product? What are any important additional
components of your product?
Price (20 points): Any successful product is accompanied by a well-communicated pricing
strategy. For your imagined product, please explain all costs that would be accrued by your
consumers.
How is your product priced to consumers? Is it a one-time fee or subscriiption based?
Place (20 points): Each student is expected to define the area of distribution for their product or
service. For retail products, this should incorporate the locations through which your product will
be sold. If you are marketing an event, you must explain where and when it will take place.
Where can consumers purchase your product? Will they attend a specific location?
Promotion (20 points): Based on our discussions, we have learned about the importance of
promoting a product. Please explain the outlets that you would use to promote your product (e.g.,
social media, television, radio), as well as your promotional strategy.
Which outlets will you use to promote and advertise your product? What is your
promotional message?
Public Relations (20 points): Lastly, you must identify your public relations strategies for your
product. This can include news conferences, press releases, and other forms of PR.
How will you utilize public relations to market your product?

Categories
Sports

What are the economic AND moral downsides to working in sport?

PLEASE FOLLOW ALL INSTRUCTIONS SPECIFICALLY!!!
Using the readings for the week of July 28 and in no less than 800 words, please answer the following questions:

1) What are the economic AND moral downsides to working in sport? (i.e.,Low pay, corruption, racism, sexism, classism)

2) How does sport participation privilege the middle class? (Think about why wealthy kids can play all sports, whereas lower SES mainly play football, basketball and track and field)

3) Is American sport truly a meritocracy? ( Why or why not?)

4) What are the pros and cons of displacing the poor in an effort to host mega-events?

USE THE UPDATED FILES TO ANSWER ALL THE QUESTIONS. PLEASE USE CITATIONS FROM ALL THE UPDATED CONTENT TO ANSWER THE QUESTIONS.

Categories
Sports

What events lead to the changes?

Research Writing Prompt: : Identify at least two rule changes that have occurred over the last five years in the following sports: football, soccer, swimming, and volleyball. Discuss…Why were there changes? What events lead to the changes? How have the changes impacted the sports?

Categories
Sports

Why did you choose these goals and/or considerations as primary?

*Please use basketball player Kevin Durant for athlete assessment*
Assignment 2 (WK7)
Prior to completing this assignment, be sure to have read the readings and reviewed the following lesson on periodization periods and cycles within those periods. You will be expected to use identified terms within that lesson correctly and with clarity.
You will be required to submit two documents. A word document and an individually formatted Excel chart.
Part A:
In your Word document:
For this assignment you will choose an individual event athlete. This athlete must be a College/University athlete and there must be Olympic level competition after their college career. Do not use a golf athlete as this sport is used as an example within the PES Text book. The individual event sport of Golf in Appendix A of the PES text book can be used to assist you along with your decisions from the previous assignments and discussions.
You are the Head Olympic Sports Strength and Conditioning Coach at the College/University where your athlete attends.
List and Identify an athlete and the Individual event/sport in which they participate.
Provide a link to your athlete’s College/University roster bio page.
List and describe the specific demands of the sport. Use references to back up your information.
Provide an annual time line for your athlete’s College/University competition year.
Preparatory Period – Off Season
Transition Period – Pre Season
Competition Period – In Season
Include a brief summary of your athlete’s entire career thus far. (2-5 sentences)
Establish a brief version of your Athlete Assessment Plan, providing the following information:
Identify the Assessment*
What data will it gather
Why is this data important to the Athlete?
Why is this data important to the Head Olympic Sports Strength and Conditioning Coach?
Time of year when data will be gathered
Describe how you will collect and store data collected in the assessment results
If and when data will be released and to whom it will be released
*Repeat for each assessment within the Athlete Assessment Plan
You are required to include relevant assessments from the following areas:
Readiness for Activity
Physiological
Postural
Transitional and Dynamic Posture
Performance
Strength
Power
SAQ
Metabolic
These Assessments are located within PES, Chapter 3; CES Chapters 4, 5, & 6.
In your opinion, what are the 5 primary goals and/or considerations for your Athlete during the Competition Period–In Season for Individual Events/Sports (Golf Example: PES Text, pg. 615).
Why did you choose these goals and/or considerations as primary?
What are the major influences in your choices of primary goals and/or considerations? Explain.
Part B:
In your Excel document:
Create a sample training program: Present your periodization program using a Mesocycle training plan (PES Chapter 12, pg. 436) for the Competition Period–In Season for your athlete. Identify and define the specific type of periodization plan and what phases of the OPT model (PES Chapter 12 & CPT Chapter 14) you will be addressing during your specified timeline.
Using Excel, create a table that contains the following items:
Type of periodization plan: Block, Linear, Undulating, or another type.
Type of OPT Phase(s) used and length of time on each phase.
All acute variables, and ranges for those variables, based on chosen OPT phase and goals.
Use CPT Chapter 14, tables 14.7 through 14.11, & PES tables 12.15 through 12.27 for assistance with acute variable ranges for your chosen OPT phases, column headings, and fitness components (Flexibility, Core, Balance, etc). Include 1-3 specific exercises for each fitness component within the training plan.
Part C:
In your Word document:
Summarize the following:
Provide rational for your type of periodization plan, choice of OPT phase(s), and exercise choices during your designed Mesocycle training plan for the Competition Period–In Season using required reading materials and out side industry approved sources.
Explain why you chose each specific exercise for your athlete. No need to describe how to perform the exercise, just the name. Use your 5 primary goals and/or considerations for your athlete during the Competition Period–In Season to back up your choices, along with required readings and industry approved resources.

Requirements:
The narrative of your paper should include common sense answers. Please support the rationale for your thoughts and opinions. Cite the sources of any definitions or ideas that are not your own using appropriate academic sources (Reference page must be present – required readings as sources are encouraged). Use these instructions and attached Assignment 2 Format and Layout Guidelines for assistance with organization and submission of the assignment.
Formatting:
The writing component must meet all rules of APA formatting (7th edition)
title page
headings: See outline above for heading title ideas
page numbers
in-text citations
reference page
Including the title and reference pages, your entire submission will be no shorter than 5 pages.
**Please refer to our APUS Library for help with APA formatting. And the Purdue Owl: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
Please use your required weekly readings (all readings up to this point), for sport specific content you may use industry approved web sites.
Please refer to the attached rubric for additional details and guidance.

Categories
Sports

Why did you choose these goals and/or considerations as primary?

Discussion A:
Post a link to your Basketball Team’s Home page. From this link your classmates should be able to locate your team’s roster and previous year’s schedules. (Use the same team as you used in the Week 4 & 5 Discussion)
https://www.espn.com/mens-college-basketball/team/stats/_/id/150
Using the example of Basketball in Appendix A of the PES text book,
In your opinion, what are the 5 primary goals and/or considerations for your basketball team during the Competition Period–In Season (PES Text, pg. 583).
Why did you choose these goals and/or considerations as primary?
Based on last season’s record and schedule when did your team’s Competition Period–In Season begin?
What were, or what would you expect to be, the major influences in your choices of primary goals and/or considerations? Explain.
How long will the team’s Competition Period–In Season last? Be specific.
Discussion B:
Create a sample training program: Present your periodization program using a Mesocycle training plan (PES Chapter 12, pg. 436) for the Competition Period–In Season for your Discussion A Basketball team. Identify and define the specific type of periodization plan and what phases of the OPT model (PES Chapter 12 & CPT Chapter 14) you will be addressing during your specified timeline. Insert Table Icon Tool
Using the Insert Table Icon Tool, create a table that contains the following items:
Type of periodization plan: Block, Linear, Undulating, or another type.
Type of OPT Phase(s) used and length of time on each phase.
All acute variables, and ranges for those variables, based on chosen OPT phase and goals.
Use CPT Chapter 14, tables 14.7 through 14.11, & PES tables 12.15 through 12.27 for assistance with acute variable ranges for your chosen OPT phases, column headings, and fitness components (Flexibility, Core, Balance, etc). Do not place specific exercises within your plan.

Categories
Sports

Considering your definition and the materials you reviewed this module, why is quality so important to an organization?

Define quality in your own words. Considering your definition and the materials you reviewed this module, why is quality so important to an organization?
Find an example of a company that has experienced a quality problem and describe the situation and its ramifications. Was the problem ever fixed?
In response to your peers, discuss an alternate solution that could be employed to resolve the issue.
To complete this assignment, review the Discussion Rubric PDF document.

Categories
Sports

Discuss how specific marketing promotions will help drive revenue and profitability for your sports organization.

-In this assignment, you will create a condensed business plan for purchasing and operating a professional sports team. This is a hypothetical sports team, and you may make assumptions to support your key points.
-Important Note: Use a spreadsheet program such as Excel to create the financial statements. If needed, review the recommended video Tutorial: Using Excel to Prepare Financial Statements (Links to an external site.). Then, embed the statements by copying and pasting them into the final Word document. If needed, consult the Writing Center’s Tables, Images, and Appendices (Links to an external site.).
-In your paper,
Introduce your sports business (e.g., football team, location, etc.) (Overview).
Explain the importance of having diversity, equity, and inclusion in your leadership team and how it can add value (Leadership Team).
Discuss how specific marketing promotions will help drive revenue and profitability for your sports organization. Consider trends, diverse audience segments, market strategy, pricing, sponsorships, advertising, and revenue generation sources, and so on (Marketing).
Explain why diversity and inclusion is important in securing sponsorship deals. Describe at least one sponsor or advertiser your sports business can partner with that would demonstrate a commitment to diversity (Sponsorship Deals).
Discuss at least one tax and one legal issue you may face in the purchase or operation of your sports business (Tax and Legal Issues).
Develop pro forma financial statements (5 years) for your sports business (Financial Plan):
A monthly income statement for Year 1, quarterly for Year 2, and annually for Years 3, 4, and 5.
A balance sheet on a monthly basis for Year 1, a quarterly basis for Year 2, and annual basis for Years 3, 4, and 5
A statement of cash flows on a monthly basis for Year 1, a quarterly basis for Year 2, and an annual basis for Years 3, 4, and 5
Include a list of key assumptions that drive your financial plan for all financial statements (Financial Plan Assumptions).
Describe three financial metrics or ratios that you will use to analyze the health of your business (Financial Analysis).
Explain three potential financial risks for your sports business (Financial Risks).
Describe possible ways to mitigate each of the risks listed above (Mitigate Risks).
Describe what you will offer potential investors to seek funding for your business. Consider types of ownership, stocks, dividends, interest payments, royalty fees, merchandise profit sharing, perks, and so on (Investor Return on Investment).
Describe your exit strategy assuming you are ready to sell the sports business in 10 years (Exit Strategy).
The Business Plan final paper
Must be eight to 10 double-spaced pages in length (not including title and references pages) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word (Links to an external site.) resource.
Must include a separate title page with the following:
Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution (The University of Arizona Global Campus)
Course name and number
Instructor’s name
Due date
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions (Links to an external site.) and Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources.
Must use at least five scholarly or credible sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
To assist you in completing the research required for this assignment, view the Quick and Easy Library Research (Links to an external site.) tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide.
Required Resource:
Fried, G., DeSchriver, T. D., & Mondello, M. (2020). Sport finance (4th ed.). Human Kinetics.