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  What are the next steps after the decision is made?

Hiring Standards

a.     What signifies as a qualified candidate?

Methods of Identifying Final Choice (what method will you use for narrowing down the candidates?)

a.     Random selection
b.    Ranking
c.     Grouping
d.    Ongoing hiring

Decision Making Efforts

a.     Who will participate in the hiring decisions (HR professionals, hiring managers, VP, etc.)?
b.    Will diversity be a determining factor?

Job offer process

a.     What are the next steps after the decision is made?
b.    What strategic approaches will be considered?
c.     Who will present the offer to the candidate?
d.    Will employee contracts be used?

New Employee Orientation

a.     How will the training process look?

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Operations Management homework help

Develop examples of ethical and privacy concerns associated with data supporting business intelligence efforts.

Deliverable 5 – Data Collection and Ethics
Assignment Content
Competency
Develop examples of ethical and privacy concerns associated with data supporting business intelligence efforts.

Scenario
You work for a tourism board at a top destination within the United States that, among other tasks, send information out to potential visitors, performs direct mailing campaigns, solicits newsletter sign-ups, and helps drive economic growth by attracting visitors to the destination. Your organization’s direct mailing team accomplishes this through email blasts, mailing flyers, and texting campaigns. The address list the organization has in place is seen as a strategic advantage. It has extensive information about potential and repeat visitors and has been compiled from various sources over the years.

The organization has recently developed a mobile application and hopes to leverage mobile devices and tablets to help make obtaining information easier for the visitors and collect more information on patterns of consumer behavior. Since the mobile application will have access to a great deal of personal information belonging to the users (email address, GPS data, phone number, etc.), it has been suggested this information be automatically uploaded to the direct mailing database, and signing them up for various promotional efforts and communications. It had also been suggested there may be an opportunity for the marketing department to partner with the local theme parks and attractions within the area, sharing the databases from each to form one extensive database to reach more users.

The idea has been presented to the organization’s legal counsel for review. The IT team is sure that the mobile application’s end-user agreement states the collected information can be reused and sold as needed. The public relations team has taken a different position. There is potential for backlash in social media and other public outcries should the data be sold or shared with other organizations and questions whether the data should even be stored since there are additional pieces of data being collected that have no purposeful use for the tourism board. They have asked for your input on the matter.

Instructions
Prepare a report to the head of the public relations department outlining any possible risks associated with collecting and using the data in the manner described. The report should address the following:

Explain the general practices surrounding data collection that are relevant to business operations.
Describe any risks, issues, or problems associated with the ethical collecting and storing of customer information.
The end-user agreement says we CAN collect, reuse, and sell data as needed, discuss how data collection of private customer information could lead to a potential privacy violation and suggest what could be done to protect the business while supporting business intelligence efforts.
Be sure the document displays proper grammar, spelling, punctuation, sentence structure, and references cited in APA format.

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Operations Management homework help

How many features does it have and can they be removed or added?

First Assignment
Assignment: Marketing Plan, Part 4
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site, and targeted digital advertising) and convince peers they should attend.
Goal
In consideration of your previous analysis, you need to identify at least one goal for the campaign.
Describe the target segment for your campaign.
What is the goal you want to achieve with the campaign?
What is your call to action?
Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.)
Example:
Audience: HR professionals who are casual and power-users of Chumber systems
Increase event registration by 20% by the start date of the annual user conference.
Call to action: Register online today.
Messages
Identify the primary message for your campaign, 2-3 message pillars, and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align to reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal.
Example:
Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.
Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.
Proof Point: Veteran attendees return year after year because it recharges their skills, knowledge and professional networks.
Call to Action: Register online today.
Promotional Mix and IMC Tools
Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign. How will you use each of these tools? Look for ways different methods and tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion.
Example:
Digital Marketing
Web site: Add testimonials from prior attendees, event hashtag, rolling hashtag Tweets box, social media buttons to make registration easy to share via social media
Direct Marketing
Email marketing: Reach out to prior year’s attendees who are already registered. Ask them to post about plans to attend the upcoming conference. Conduct an email campaign with the target audience list to generate awareness, interest, desire to attend a conference.
Sales Promotion + Digital Marketing
Contest/giveaway: Offer giveaway where Facebook, Twitter and LinkedIn posts trigger entries in a “conference evangelist” contest/giveaway to take place at conference opening session, one entry per social media tool per day
Sales Alignment
At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?
Measurement (KPIs—Key Performance Indicators)
How will you measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.
Examples of KPIs:
Total sales/revenue
New/incremental sales
Number of qualified leads generated
Net Promoter Score
Web site unique visitors
Number of registrations/sign-ups
Impressions – views of content
CTR – click-through rate
Engagement – comments, likes, shares, page views, video views
Followers – social media (Facebook, Twitter, LinkedIn, YouTube)
Awareness
Etc.
Budget
Budget: List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as print materials, online media tools or development, public relations services, design services, content development services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company.
ItemPurposeCost EstimateExample: White paper authored by a technical writerLayout business case for why recruiting managers need an easier tool for vetting resumes and reference checking in the technology industry$500.00Item #1  Item #2  Item #3  Item #4
Add additional rows as needed.
Estimated campaign impact: [insert]
Action Plan
Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3–12 months.
TimingActivity TypeBrief DescriptionAudienceOwnerToday’s DateExample:
Web site Update
Add new key messages that fit repositioning strategy and audience focusTech company hiring managersJim HillDate    Date    Date    Date    Date    Launch Date
Add additional rows as needed.
Risk Factors
Contingency plans and risk management: You should consider the possible risks to your business and make contingency plans to address them. You note some possible risks under the “weakness” and “threats” sections of your SWOT analysis. Identify steps you can take to either reduce risks or work around them if they occur.
Executive Summary
Do this section last. This short summary should provide a holistic overview of your marketing plan. All of this information is covered in more detail in the rest of the marketing plan. For the Executive Summary, provide a clear, concise overview of the following points:
Company Description
Briefly describe the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.
Target Segment
Identify and briefly describe your target segment.
Competitive Advantage
Explain your organization’s competitive advantage.
Positioning Statement
Provide the positioning statement your marketing plan will apply.
Marketing Plan Objectives
List the objectives of the marketing plan: What will it accomplish? Be as specific as possible: an anticipated increase in sales, profits, market share, etc.
Second Assignment
This is the final marketing plan
Submit Completed Marketing Plan Project
Start Assignment
Due Sunday by 11:59pm
Points 100
Submitting a file upload
Available Jun 6 at 12am – Jul 31 at 11:59pm
Throughout the class, you have added information to the Marketing Template.
4 Steps- Different Information
Once you have updated any corrections, after your peer review, submit your final Marketing Plan in this assignment thread.
ttached is the original Marketing Plan Template.T

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Operations Management homework help

Discuss how data mining could be used to attract visitors, increase ticket sales, and improve the local economy.

Deliverable 4 – Mobile Technologies
Assignment Content
Competency
Analyze how Big Data and data collection from external sources can present opportunities for business intelligence.

Scenario
You work for a tourism board at a top destination within the United States that, among other tasks, send information out to potential visitors, provides advertising for the destination, sells tickets to local events and parks, and helps drive economic growth by attracting visitors. The marketing team for your organization has decided to try and leverage mobile devices and tablets to improve information searches and retrieval for the visitors easier and try and collect more information on patterns of consumer behavior. The marketing team has asked for your assistance as you are well versed in these areas.

One of the artifacts your organization produces is a printed visitor’s guide that contains a directory of local businesses, parks, events, attractions, restaurants, and much more. There is a fold-out map to help with local navigation, various coupons for local vendors, and some subscription forms for different local publications available for mailing, some at no charge, and others for a small fee.

It is decided that a mobile application available for smartphones and tablets may be a great alternative or possibly even a replacement for the older, traditional approach of producing these costly physical pamphlet books and materials. However, the Publications Department head is not convinced of the value of leveraging mobile technologies for information sharing and data gathering.

Instructions
Create a memo to the head of publications and management team that contains the following information:

Explain the benefits of a mobile version of the printed visitor guide. How might the application look, and what could be included?
Discuss how data mining could be used to attract visitors, increase ticket sales, and improve the local economy.
Determine any other possible opportunities for data mining on business outcomes.
Be sure the document displays proper grammar, spelling, punctuation, sentence structure, and references cited in APA format.

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What role will artificial intelligence (AI) play in the evolution of healthcare services and care delivery?

-Define the categories of technology utilized in the healthcare industry today?
-What role will artificial intelligence (AI) play in the evolution of healthcare services and care delivery?
-Is there a correlation between healthcare costs and advances in medical technology in the United States?
-Is technology overused and abused in the United States?

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Operations Management homework help

Identify the leadership style you think is most appropriate for your business.

Enhance Your Emotional Intelligence
n the article, “Leadership That Gets Results,” the six styles of leadership are explained. Think about your EI and how it guides your leadership style. Identify the leadership style you think is most appropriate for your business. What secondary style might be complementary?  Which competencies do you want to improve to enhance your EI? Support your answer with information from your DiSC assessment results.
NOTE: If you took the “How Emotionally Intelligent Are You?” self-assessment above, feel free to include comments on your results.

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Discuss why one of the major complaints of subordinates regarding delegation is the issue of dumping.

BU450 Leadership Skills
Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar.  Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the “Assignment Format” page for specific format requirements.
Part A: List and define five (5) potential benefits of delegation.
Part B: List and describe the seven (7) guidelines for good delegation.
Part C: Discuss why one of the major complaints of subordinates regarding delegation is the issue of dumping. Offer an example of a personal experience or observation of dumping taking place.

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Identify the reasons for self-insurance and the disadvantages of self-insurance.

Three rules of risk management proposed by Mehr and Hedges are discussed in this chapter. List these rules and explain the implications of each in determining what should be done about individual exposures facing a business firm.
Three rules of risk management proposed by Mehr and Hedges are:
1. Do not risk more than you can afford to lose: If one takes risk more than he can afford to lose, and outcome is unfavorable, that person can even become bankrupt. A person should take proper insurance and devise strategy to mitigate risk.
2. Do not risk a lot for a little: A person takes risk in anticipation of high return. Higher the risk, higher the expected return. The risk return ratio should be high. If one takes risk a lot for little, he is making mistake.
3. Consider the odd: One should understand the likelihood and severity of possible losses. One should assess how much he may lose and what is the likelihood of loss.

Identify the reasons for self-insurance and the disadvantages of self-insurance.

List the types of insurers as classified by legal form of ownership, and briefly describe the distinguishing characteristics of each type.

Government insurance programs may compete with those of private insurers, may involve cooperation between government and private insurers, or may be a monopoly. Give an example of a government insurance program in each of these three categories.

Distinguish among traditional risk management, financial risk management, and enterprise risk management.

Explain the dual application of the law of large numbers as it pertains to the operation of insurance.

Give examples of three uninsurable exposures and indicate why each is uninsurable.

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Explain the objectives and characteristics of an internal accounting system.

1-2 page memo Details:- You are the manager of an accounting department and would like to hire another managerial accountant to focus on internal accounting. The CEO is not convinced that a managing accountant position is needed. Prepare a 1–2 page memo for the CEO on the following:
•Explain the objectives and characteristics of an internal accounting system.
•Include an explanation of the importance of this information to the company.
•Include an explanation of ethics in business and the managerial accountant’s role in upholding the code of ethics .

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Operations Management homework help

Describe the board’s roles, functions, and liabilities in a managed care organization.

Read the attached The Final Rule for the Medicare Shared Savings Program.
In 400 to 500 words, address the following:
-Describe the board’s roles, functions, and liabilities in a managed care organization.
-Assess the main differences regarding Governance as well as Leadership and Management Structure between the Medicare Shared Savings Program and a managed care organization.
Support your response with at least two scholarly sources published in APA Style within the last five years.