Scenario Wheelies is a small family-owned scooter and bicycle rental business near the large tourist city of San Francisco, CA. Wheelies currently has 42 employees, most of whom are San Francisco residents. Currently, Wheelies promotes itself by having their employees hand out 20% discount coupons within a one mile radius of the store. Employees do this each morning for the first three hours that the store is open. Additionally, Wheelies has a Facebook page (though it was last updated two months ago) that offers a two-for-one rental coupon to followers who share the post. The biggest struggle for Wheelies is its competition with other local businesses to attract tourists. The owner of Wheelies has decided to invest in more modern marketing techniques in hopes of establishing a well-known presence in the community and gaining new customers who return to support the business year after year. This will require the owner to better understand the company’s audiences and how best to market to them. You have been hired by the owner as a consultant, and your job is to create a basic communication plan that provides guidance on how to appropriately collect demographic information, analyze the gathered demographic data provided from the San Francisco Fact Sheet PDF, and identify ways to reach the target audience so that the owner can move forward with her new marketing campaign. You will create a full communication plan for the course project. This plan will affect both internal staff and external customers, so it’s important to keep in mind these key elements of the company: Employees Since it is the off-season, the seasonal part-time staff are not currently working at Wheelies. This means a significant portion of the employee base that will be impacted by your communication plan will not be physically present during the plan development. You will be unavailable during most of the busy season when the part-time staff come back to work. Company Goals Be sure to provide sufficient guidance and rationales in your communication plan that will allow for the plan to speak for itself. Prompt Using the provided scenario and customer data set, continue work on your communication plan for Wheelies in support of your project submission, which is due in Module Seven. This plan should address the company’s goals to be well-known in the community and to retain new customers year after year. Specifically, you must address the following rubric criteria: Recommend effective delivery methods and strategies to help the business reach its goals. Address the following: Identify key considerations and targeted adaptations needed to craft an effective message for diverse audiences. Explain how current delivery methods and strategies could be improved to better reach intended audiences. Describe the potential issues that could arise as a result of delivering the targeted message. For instance, consider the legal, ethical, or cultural issues. Explain how the targeted messages might reach unintended audiences. See attachments for reference.
Category: Communications and Media
Prompt You’re in charge of marketing a new morning talk show on a popular Spanish-language television network, and you are in the process of defining the target audience. Write a journal assignment describing why it’s important to understand diverse audience cultures when defining target audiences and messages. Next, identify at least two strategies to ensure that the target audience and message you create to promote the new Spanish talk show are informed by an accurate understanding of diverse audience cultures. Use the module resources as appropriate to support your stance in this assignment. Specifically, you must address the following rubric criteria: Identify the reasons why you should factor in diverse audience cultures when creating target audiences. Propose two strategies to ensure that the target audience creation is informed by an understanding of diverse audience cultures. Guidelines for Submission This assignment must be 150 to 300 words in length and include references cited in APA format. Required Resources: https://opentextbc.ca/researchmethods/chapter/reliability-and-validity-of-measurement/ https://opentextbc.ca/researchmethods/chapter/overview-of-survey-research/ https://opentextbc.ca/researchmethods/chapter/constructing-survey-questionnaires/ https://www.seerinteractive.com/blog/free-digital-marketing-tools-identify-reach-customers/ https://www.brandwatch.com/blog/social-media-analytics-tools/ https://pressbooks.bccampus.ca/professionalcomms/chapter/3-3-audience-analysis-overview/ https://pressbooks.bccampus.ca/professionalcomms/chapter/3-10-adapting-messages/
Prompt You’re in charge of marketing a new morning talk show on a popular Spanish-language television network, and you are in the process of defining the target audience. Write a journal assignment describing why it’s important to understand diverse audience cultures when defining target audiences and messages. Next, identify at least two strategies to ensure that the target audience and message you create to promote the new Spanish talk show are informed by an accurate understanding of diverse audience cultures. Use the module resources as appropriate to support your stance in this assignment. Specifically, you must address the following rubric criteria: Identify the reasons why you should factor in diverse audience cultures when creating target audiences. Propose two strategies to ensure that the target audience creation is informed by an understanding of diverse audience cultures. Guidelines for Submission This assignment must be 150 to 300 words in length and include references cited in APA format. Required Resources: https://opentextbc.ca/researchmethods/chapter/reliability-and-validity-of-measurement/ https://opentextbc.ca/researchmethods/chapter/overview-of-survey-research/ https://opentextbc.ca/researchmethods/chapter/constructing-survey-questionnaires/ https://www.seerinteractive.com/blog/free-digital-marketing-tools-identify-reach-customers/ https://www.brandwatch.com/blog/social-media-analytics-tools/ https://pressbooks.bccampus.ca/professionalcomms/chapter/3-3-audience-analysis-overview/ https://pressbooks.bccampus.ca/professionalcomms/chapter/3-10-adapting-messages/
Wheelies is a small family-owned scooter and bicycle rental business near the large tourist city of San Francisco, California. Wheelies currently has 42 employees, most of whom are San Francisco residents. Currently, Wheelies promotes itself by having their employees hand out 20% discount coupons within a one-mile radius of the store. Employees do this each morning for the first three hours that the store is open. Additionally, Wheelies has a Facebook page (though it was last updated two months ago) that offers a two-for-one rental coupon to followers who share the post. The biggest struggle for Wheelies is its competition with other local businesses to attract tourists. The owner of Wheelies has decided to invest in more modern marketing techniques in hopes of establishing a well-known presence in the community and gaining new customers who return to support the business year after year. This will require the owner to better understand the company’s audiences and how best to market to them. You have been hired by the owner as a consultant, and your job is to create a basic communication plan that provides guidance on how to appropriately collect demographic information, analyze the gathered demographic data from the San Francisco Fact Sheet PDF (See attachment), and identify ways to reach the target audience so that the owner can move forward with her new marketing campaign. The full communication plan will be created for your final project in this course. This plan will affect both internal staff and external customers, so it’s important to keep in mind these key elements of the company: Employees Since it is the off-season, the seasonal part-time staff are not currently working at Wheelies. This means a significant portion of the employee base that will be impacted by your communication plan will not be physically present during the plan development. You will be unavailable during most of the busy season when the part-time staff come back to work. Company Goals Be sure to provide sufficient guidance and rationales in your communication plan that will allow for the plan to speak for itself. Prompt Using the provided scenario and customer data set, begin work on your communication plan for Wheelies in support of your final project submission due in Module Seven. The plan should address the company’s goals to be well-known in the community and to retain new customers year after year. Specifically, you must address the following rubric criteria: Review how data and information were collected to provide feedback on how they were collected and suggestions for future improvements: Evaluate if the data and information are accurate, credible, and valid based on how they were collected. Determine if the data and information were collected in accordance with federal laws and regulations. Analyze the demographic data that Wheelies has already collected on their target audiences: Identify important target audience demographic information that has been collected. Guidelines for Submission Submit this assignment as a Word document. This assignment must be 200 to 350 words in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins. Include at least three references cited in APA format.
In a technical manual in your field or in an owner’s manual, locate a set of instructions that you think is poorly written and illustrated. In a memo to your instructor, explain why the instructions are unclear, confusing, or badly formatted. Then revise the instructions to make them easier for the reader to carry out. Submit the original instructions with your revision.
Overview For effective communication, whether to one or many audiences, you need to understand how to identify the audience or audiences you’re looking to reach. This is best done through research—specifically, data collection and analysis. Once you have identified the target audience, you can then create messages with direct appeal to people within that audience. Establishing a target audience ensures your message both reaches and engages the people it is crafted for. Prompt Use this resource to choose one of the two provided case studies: https://www.greenbook.org/marketing-research/examples-market-segmentation Then, write a short paper analyzing the target audience and the segmentation data used to identify them. Specifically, you must address the following rubric criteria: Identify the target audience(s) in your chosen case study. Explain how the provided segmentation data supports that audience identification. Qualitative and Quantitative Data: Identify the qualitative and quantitative data used in your chosen case study. Explain how both of these types of data create a whole picture of the target audience. Data Collection Strategies: Identify the collection methods used to gather the data. Analyze how effective the data collection methods were and whether they provided enough information to formulate a clear target audience identification. Recommendations: Explain whether other collection methods or strategies should have been used to gather more effective data. If other collection methods or strategies should have been used, identify at least one other method or strategy and explain how it would have gathered more effective segmentation data.
Overview For effective communication, whether to one or many audiences, you need to understand how to identify the audience or audiences you’re looking to reach. This is best done through research—specifically, data collection and analysis. Once you have identified the target audience, you can then create messages with direct appeal to people within that audience. Establishing a target audience ensures your message both reaches and engages the people it is crafted for. Prompt Use this resource to choose one of the two provided case studies: https://www.greenbook.org/marketing-research/examples-market-segmentation Then, write a short paper analyzing the target audience and the segmentation data used to identify them. Specifically, you must address the following rubric criteria: Identify the target audience(s) in your chosen case study. Explain how the provided segmentation data supports that audience identification. Qualitative and Quantitative Data: Identify the qualitative and quantitative data used in your chosen case study. Explain how both of these types of data create a whole picture of the target audience. Data Collection Strategies: Identify the collection methods used to gather the data. Analyze how effective the data collection methods were and whether they provided enough information to formulate a clear target audience identification. Recommendations: Explain whether other collection methods or strategies should have been used to gather more effective data. If other collection methods or strategies should have been used, identify at least one other method or strategy and explain how it would have gathered more effective segmentation data.