What is the Product/Service being sold?

*** use the documents attached at the bottom for information ***Executive Summary (1 page)The Executive Summary is an overview of the Business Plan which is written last, after the other sections of the plan are complete. It explains what your company is, where you want to take it, and why your business will be successful. The Executive Summary should address the following:
Brief company description
Future plansMarketing
Company Description (1-3 pages)The Company Description explains what the company does, how it will be structured, and what differentiates it from others in the market. The Company Description should address the following:
What is the Product/Service being sold?
Why was this product chosen?
What is the intended market?
Are there intellectual property issues? If so, how will they be addressed?
What legal form will the business take? Why?
What competitive advantage does the company have?
Marketing Plan (2-4 pages)The Marketing Plan presents evidence that there is a market for the product/service and details the marketing strategies which will be used to get the product/service sold. The Marketing Plan should address the following:
What does the industry analysis show with regards to the market environment that will affect marketing strategy?
What is the definition of the market?
What is the competition?
What competitive advantage can the business capitalize on?
What are the goals and objectives of the marketing strategy?
How will the goals and objectives be achieved?
Organization Plan (2-4 pages)The Organization Plan details the structure of the company including who does what. It also details how the organization will be managed. The Organization Plan should address the following:
What is the organizational structure? (Include an organization chart.)
How will communication flow within the company?
How will jobs be defined?
What is the company’s mission/vision?
What goals and objectives does the company have and how will they be measured?
How will the company’s human resources be managed with respect to rewards, selection criteria, and training?
Financial Plan (2-4 pages)The Financial Plan demonstrates the market research has resulted in financial projections which suggest a successful startup. Actual dollar amounts are not needed. Realistic estimates can be used or dollar amounts can be taken from existing tables in the text. The Financial Plan should address the following:
What assumptions is the financial plan based on?
Prepare a three-year pro forma income statement? What does it tell the entrepreneur?
Prepare a three-year pro forma cash flow? What does it tell the entrepreneur?
Prepare an end of first year balance sheet? What does it show?
What is the break-even analysis for the company? How did you arrive at that point?
What sources of funds should the entrepreneur pursue? Why?
Your submission should be 10-12-pages in length (not including title or reference pages) and be formatted according to the CSU Global Writing Center (Links to an external site.). You must include a minimum of 6 credible, academic or professional references.
If you need assistance with your writing style or need writing tips or tutorials, visit the CSU Global Writing Center (Links to an external site.). Review the grading rubric to see how you will be graded for this assignment.

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