How do these retailers create and maintain employee engagement?

Summarize each retailer’s customer relationship management efforts and their approaches to building customer loyalty. (american express and hilton group)
Describe how these retailers have implemented omniretailing.
How do these retailers create and maintain employee engagement? Provide at least 2 specific examples to support your answers.
* Your essay must include an introduction, body, and conclusion, and address all relevant parts of each question.
* Make sure to cite any references you use. At a minimum, you must cite the textbook and the website.
* All references must be cited in APA format