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Discuss how they identify their customers.

Select two competing companies (i.e., J.C. Penny vs. Nordstrom’s) and discuss:1- define their current position in the market place, using chapter 6 course materials and lecture notes as a guide; 2 Discuss how they identify their customers. You can select any industry, and your discussion must address the issues of high/low volume customers, as discussed in the textbook.  Review page 42 in chapter 4 and page 64 in chapter 5.

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