Discussion 1
How is classical conditioning used by marketers.
Find some samples of adverts or brands that use this.
Discussion 2 :
How is operant conditioning used by marketers.
Find some samples of adverts or brands that use this.
Discussion 3 :
What are some ways that Cognitive learning may be used by marketers ?
Which brands or product categories use the following
Chunking of information
Vicarious learning
Modelling / imitation
Discussion 4
Visit an on-line supermarket. Can you identify any packages where the marketer’s knowledge of stimulus generalization and stimulus discrimination was incorporated into the package design? What other means of learning have these manufacturers used.
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