Overview For effective communication, whether to one or many audiences, you need to understand how to identify the audience or audiences you’re looking to reach. This is best done through research—specifically, data collection and analysis. Once you have identified the target audience, you can then create messages with direct appeal to people within that audience. Establishing a target audience ensures your message both reaches and engages the people it is crafted for. Prompt Use this resource to choose one of the two provided case studies: https://www.greenbook.org/marketing-research/examples-market-segmentation Then, write a short paper analyzing the target audience and the segmentation data used to identify them. Specifically, you must address the following rubric criteria: Identify the target audience(s) in your chosen case study. Explain how the provided segmentation data supports that audience identification. Qualitative and Quantitative Data: Identify the qualitative and quantitative data used in your chosen case study. Explain how both of these types of data create a whole picture of the target audience. Data Collection Strategies: Identify the collection methods used to gather the data. Analyze how effective the data collection methods were and whether they provided enough information to formulate a clear target audience identification. Recommendations: Explain whether other collection methods or strategies should have been used to gather more effective data. If other collection methods or strategies should have been used, identify at least one other method or strategy and explain how it would have gathered more effective segmentation data.